Velas Resorts Press Room

Velas Resorts Names Melissa Arreola Senior Regional Sales Director for Northeast US 

Award-Winning Luxury Resort Brand Promotes 10-Year Veteran to Lead Strategic Growth in Key Market

Puerto Vallarta, Mexico (January 27, 2026) - Velas Resorts, renowned for its award-winning collection of luxury properties in Mexico, announces the promotion of Melissa Arreola to Senior Regional Sales Director for the Northeast United States. The appointment recognizes Arreola's decade-long dedication to the brand and her instrumental role in expanding Velas Resorts' footprint in the competitive meetings and incentives sector.

Since joining Velas Resorts in 2014, Arreola has become a trusted advisor to high-profile corporate clients and incentive programs, establishing herself as a strategic partner who consistently delivers seamless, high-touch experiences. Her deep knowledge of the Velas Resorts portfolio and collaborative approach to client relationships have made her an invaluable asset to both clients and internal teams.

"Melissa embodies everything we value at Velas Resorts," said Cynthia Kunz, Global Sales Director of Meetings & Incentives for Velas Resorts. "Her commitment to service excellence, her ability to build lasting partnerships, and her genuine dedication to understanding each client's unique needs have set a standard across our organization. This promotion reflects not only her outstanding performance but also our confidence in her vision for continued growth in the Northeast market."

Throughout her 15-year hospitality career, Arreola has developed specialized expertise in corporate contracting and group negotiations, earning recognition for crafting solutions that balance client objectives with sustainable business outcomes. Her reputation for calm, solution-oriented leadership and her ability to coordinate across multidisciplinary teams have resulted in consistently exceptional program execution.

Working within the Meetings & Incentives division under the leadership of Cynthia Kunz, Senior Global Sales Director, Arreola has cultivated a relationship-driven sales approach that prioritizes long-term partnerships over transactional engagements. Clients and colleagues alike commend her warm, integrity-centered style and her unwavering belief that authentic hospitality means making every stakeholder feel supported, valued, and understood.

In her expanded role, Arreola will spearhead strategic initiatives to deepen Velas Resorts' presence throughout the Northeast US, one of the brand's most vital international markets. She will focus on strengthening relationships with key corporate and incentive decision-makers while identifying new opportunities for growth and collaboration. 

Melissa Arreola can be contacted by email at marreola@velasresorts.com and for more information, please visit www.velasresorts.com.

About Velas Resorts:

Velas Resorts in Riviera Maya, Puerto Vallarta, Riviera Nayarit, and Los Cabos have earned 70 AAA Diamonds, including the prestigious Five Diamond Award. Other esteemed international awards for services and facilities include one MICHELIN Star for Cocina de Autor restaurant in both Los Cabos and Riviera Maya, Virtuoso's Best Family Program, Forbes Travel Guide Five Star Award for SE Spa, and TripAdvisor's Top Hotels in the World, among others. Offering unparalleled all-inclusive experiences, properties include Grand Velas Los Cabos, with dramatic ocean views and unique spaces infusing every area of the resort; Grand Velas Riviera Nayarit, which enjoys a long stretch of pristine beach and a dramatic backdrop of the Sierra Madre mountains; and Grand Velas Riviera Maya, offering a sophisticated resort experience in the Caribbean with jungle and beach settings. Velas Vallarta is a family-friendly resort in Puerto Vallarta, offering spacious suites, gourmet dining, and spa treatments with ocean and Sierra Madre views on 10 beachfront acres along Banderas Bay. Casa Velas is a boutique adults-only hotel located on the Marina Vallarta Golf Course where guests have beach access at Táu Beach Club, a casual, relaxed atmosphere overlooking the ocean, with a jacuzzi, pool, delectable cuisine, and an expansive event space. Mar del Cabo, a boutique hotel on Mexico's Baja Peninsula, is the only European Plan property. Opened January 2024, Grand Velas Boutique Los Cabos is a new 79-suite resort and concept in the all-inclusive space. Velas Resorts was built by Eduardo Vela Ruiz, Founding President of Velas Resorts. Juan Vela Ruiz is Chief Executive Officer of the company. Explore tips, recipes, lifestyle and travel trends, and the latest news about Velas Resorts on the digital mag: www.velasmagazine.com.