Velas Resorts Press Room

Velas Resorts Appoints David Berzofsky as Senior Regional Sales Director - Southeast US

Luxury Hospitality Veteran With More Than 30 Years of Experience Joins Velas Resorts' Meetings & Incentives Leadership Team

Puerto Vallarta, Mexico (February 18, 2026) - Velas Resorts, renowned for its award-winning collection of luxury properties in Mexico, is pleased to announce the appointment of David Berzofsky as Senior Regional Sales Director - Southeast US, effective February 18, 2026. In this role, Berzofsky will lead the expansion of Velas Resorts' presence across the Southeast United States, focusing on cultivating strategic partnerships within the meetings and incentives sector. Berzofsky brings more than three decades of distinguished experience in luxury hospitality sales, with a proven track record of driving revenue growth, developing long-term client relationships and elevating brand presence in competitive markets.

"We are thrilled to welcome David to the Velas Resorts family," says Cynthia Kunz, Global Sales Director of Meetings & Incentives for Velas Resorts. "His extensive experience in luxury hospitality, combined with his strategic approach to client partnerships, makes him an invaluable addition to our Meetings & Incentives team."

Prior to joining Velas Resorts, Berzofsky served as Director of Sales for The Ocean Reef Club, one of Florida's most exclusive private resort communities. He subsequently spent 15 years with The Ritz-Carlton Hotel Company and Marriott Luxury Brands, where he earned 11 consecutive Golden Circle Awards, the company's highest sales honor. During his tenure, he was instrumental in developing a Business Development division within the Global Sales Team and helped elevate nearly 50 accounts to Key Account status.

In his new role, Berzofsky will report to Kunz and work closely with the global Meetings & Incentives sales team to develop high-value partnerships and deliver customized solutions that reflect Velas Resorts' luxury standards.

David Berzofsky can be contacted by email at dberzofsky@velasresorts.com and for more information, please visit https://www.velasweddings.com/.

About Velas Resorts:

Velas Resorts in Riviera Maya, Puerto Vallarta, Riviera Nayarit, and Los Cabos have earned 70 AAA Diamonds, including the prestigious Five Diamond Award. Other esteemed international awards for services and facilities include one MICHELIN Star for Cocina de Autor restaurant in both Los Cabos and Riviera Maya, Virtuoso's Best Family Program, Forbes Travel Guide Five Star Award for SE Spa, and TripAdvisor's Top Hotels in the World, among others. Offering unparalleled all-inclusive experiences, properties include Grand Velas Los Cabos, with dramatic ocean views and unique spaces infusing every area of the resort; Grand Velas Riviera Nayarit, which enjoys a long stretch of pristine beach and a dramatic backdrop of the Sierra Madre mountains; and Grand Velas Riviera Maya, offering a sophisticated resort experience in the Caribbean with jungle and beach settings. Velas Vallarta is a family-friendly resort in Puerto Vallarta, offering spacious suites, gourmet dining, and spa treatments with ocean and Sierra Madre views on 10 beachfront acres along Banderas Bay. Casa Velas is a boutique adults-only hotel located on the Marina Vallarta Golf Course where guests have beach access at Táu Beach Club, a casual, relaxed atmosphere overlooking the ocean, with a jacuzzi, pool, delectable cuisine, and an expansive event space. Mar del Cabo, a boutique hotel on Mexico's Baja Peninsula, is the only European Plan property. Opened January 2024, Grand Velas Boutique Los Cabos is a new 79-suite resort and concept in the all-inclusive space. Velas Resorts was built by Eduardo Vela Ruiz, Founding President of Velas Resorts. Juan Vela Ruiz is Chief Executive Officer of the company. Explore tips, recipes, lifestyle and travel trends, and the latest news about Velas Resorts on the digital mag: www.velasmagazine.com.