Velas Resorts Press Room

Puerto Vallarta, Mexico (December 18, 2025) - Velas Resorts in Mexico has appointed Barb McCoy as Regional Sales Director. Under the direction of Cynthia Kunz, the company's Senior Global Sales Director of Meetings & Incentives, McCoy is responsible for managing sales and events in the MICE industry in the central US region of the United States. Her territory includes TX, NM, OK, LA, AR, CO, KS, MO, IL, IA, NE, SD, ND. With over 25 years of experience spanning luxury hospitality, catering, operations, and travel technology, McCoy brings a wealth of expertise and energy to meet and exceed client expectations.

"Following a thoughtful search Barb emerged as the ideal addition to our team," noted Kunz. "Her passion for hospitality aligns seamlessly with Velas Resorts' commitment to delivering extraordinary experiences."

Throughout her career, McCoy has established herself as a trusted advisor to clients, cultivating long-term relationships and consistently demonstrating her passion for the travel industry. She has held leadership roles with top luxury hotel brands, including Rosewood, Starwood Hotels & Resorts, and The Ritz-Carlton, and most recently served as Senior Account Manager with Sabre Hospitality.

Beyond her professional achievements, McCoy is deeply committed to mentoring the next generation of hospitality leaders. She serves on the Dean's Advisory Council for the College of Health & Human Sciences at Texas Tech University, her alma mater.

McCoy is based in Dallas, Texas and can be reached at: +1 214 563 8030 and bmccoy@velasresorts.com.

For more information, please visit www.velasresorts.com. 

 About Velas Resorts:

Velas Resorts in Riviera Maya, Puerto Vallarta, Riviera Nayarit, and Los Cabos have earned 70 AAA Diamonds, including the prestigious Five Diamond Award. Other esteemed international awards for services and facilities include one MICHELIN Star for Cocina de Autor restaurant in both Los Cabos and Riviera Maya, Virtuoso's Best Family Program, Forbes Travel Guide Five Star Award for SE Spa, and TripAdvisor's Top Hotels in the World, among others. Offering unparalleled all-inclusive experiences, properties include Grand Velas Los Cabos, with dramatic ocean views and unique spaces infusing every area of the resort; Grand Velas Riviera Nayarit, which enjoys a long stretch of pristine beach and a dramatic backdrop of the Sierra Madre mountains; and Grand Velas Riviera Maya, offering a sophisticated resort experience in the Caribbean with jungle and beach settings. Velas Vallarta is a family-friendly resort in Puerto Vallarta, offering spacious suites, gourmet dining, and spa treatments with ocean and Sierra Madre views on 10 beachfront acres along Banderas Bay. Casa Velas is a boutique adults-only hotel located on the Marina Vallarta Golf Course where guests have beach access at Táu Beach Club, a casual, relaxed atmosphere overlooking the ocean, with a jacuzzi, pool, delectable cuisine, and an expansive event space. Mar del Cabo, a boutique hotel on Mexico's Baja Peninsula, is the only European Plan property. Opened January 2024, Grand Velas Boutique Los Cabos is a new 79-suite resort and concept in the all-inclusive space. Velas Resorts was built by Eduardo Vela Ruiz, Founding President of Velas Resorts. Juan Vela Ruiz is Chief Executive Officer of the company. Explore tips, recipes, lifestyle and travel trends, and the latest news about Velas Resorts on the digital mag: www.velasmagazine.com.