There are festivals that celebrate music, art, or gastronomy—and then there's Mexology Fest, a unique gathering that pays tribute to Mexico's liquid essence this October 28 and 29. The spectacular Grand Velas Riviera Nayarit sets the stage for the third edition of an event that has captivated travelers, mixologists, and cocktail lovers from around the world.
More than just a festival, Mexology Fest is a journey that blends tradition and innovation, where every sip tells an ancestral story and each workshop awakens new ways to appreciate Mexico's most emblematic spirits. Led by renowned mixologist Saeed "Hawk" House, the experience invites guests to dive into a sensorial exploration of tequila, mezcal, raicilla, and tepache—unveiling their roots while celebrating their contemporary reinventions.
Experiences That Awaken the Senses at Mexology Fest
Within the Luxury All-Inclusive concept that defines Grand Velas Riviera Nayarit, the festival unfolds a program designed to delight every sense. Each activity not only showcases the richness of Mexican spirits but also offers a new way of experiencing them:
- The Essence of Spice: an exploration of ancho chile as a source of inspiration, revealing how smoky and spicy notes can transform into innovative cocktails.
- Beyond Flavor: with participation from Limantour, one of the world's most renowned bars, guests dive into a blind tasting of tequila, mezcal, and raicilla before crafting their own martini.
- Poolside Tepache: the fermented beverage with pre-Hispanic roots is reborn by the infinity pool, transformed into a fresh and modern cocktail.
- Distill and Color: a multisensory experience that combines the strength of tequila with Huichol art, allowing guests to create a unique piece that transcends the palate.
- Chill Factor: led by Jabin Troth, founder of Licensed to Distill, this workshop demonstrates how ice—its size, shape, and clarity—can elevate a cocktail from ordinary to extraordinary.
- Shakers and Stories: the festival's grand finale, a shared toast between mixologists and guests, leaving the memory of a vibrant and collective celebration.
The Masters Behind the Bar
Every edition of Mexology Fest brings together personalities who are shaping the future of global mixology. This year, host Saeed "Hawk" House returns to guide guests with his signature style and expertise, honed over more than a decade and recognized in outlets like Esquire and Forbes.
Joining him is Jabin Troth, who, through his platform Licensed to Distill, has revolutionized cocktail storytelling, building the largest digital community of craft mixology in the world. From Mexico City, Limantour—a bar that has placed Mexico on the global cocktail stage—continues to impress, ranking among The World's 50 Best Bars for over ten consecutive years.
A Toast to Roots and the Future
In every sip, Mexology Fest honors the spirits that have shaped Mexico's cultural identity, spotlighting brands such as Tequila Tromba, Tequila Volcán de mi Tierra, Campari, Mezcal Distrito 20, Raicilla Reserva del Ciervo, Tepache Sazón, and more. Each brings its own character and story, reminding us that behind every bottle lie centuries of tradition and artisanal passion.
Now in its third edition, Mexology Fest reaffirms why it has become one of the most anticipated events in Riviera Nayarit. It is a space where luxury hospitality, contemporary creativity, and Mexico's cultural legacy blend in a single glass.
A toast to the past, a tribute to the present, and an invitation to savor the future of Mexican mixology.