At Velas Resorts, the Groups and Conventions division—or MICE—is a fundamental pillar of our commitment to excellence. We are proud to announce the promotion of Melissa Arreola to Senior Regional Sales Director for the U.S. Northeast, a strategic move that reinforces our dedication to delivering seamless, high-impact corporate events and incentive programs.
With over a decade of experience with the brand, Melissa has been instrumental in growing our footprint in the competitive M&I market. Her appointment, under the leadership of Cynthia Kunz, Global Director of Sales for Groups and Conventions, underscores Velas Resorts' vision of fostering internal talent and prioritizing a relationship-based sales approach focused on long-term partnerships.
Expertise that drives success
Photo by Velas Resorts
Melissa's career is defined by her deep expertise in corporate contracting and group negotiations, demonstrating a unique ability to create solutions that not only meet client objectives but also ensure sustainable business results. Clients and colleagues alike value her calm, solution-oriented leadership style and her unwavering commitment to authentic hospitality.
In her new position, Melissa Arreola will focus her vision on:
- Deepening Market Presence: Leading strategic initiatives to strengthen Velas Resorts' position in the vital U.S. Northeast market.
- Strengthening Relationships: Consolidating alliances with key corporate and incentive travel decision-makers.
- Innovation: Identifying new opportunities for growth and collaboration within the sector.
We invite our corporate partners and event planners to contact Melissa Arreola at marreola@velasresorts.com to discover how her expertise and the unparalleled luxury of Velas Resorts can elevate your next MICE event.
Photo by Velas Resorts
About Velas Resorts:
Velas Resorts in Riviera Maya, Puerto Vallarta, Riviera Nayarit, and Los Cabos have earned 70 AAA Diamonds, including the prestigious Five Diamond Award. Other esteemed international awards for services and facilities include one MICHELIN Star for Cocina de Autor restaurants at both Los Cabos and Riviera Maya, Virtuoso's Best Family Program, Forbes Travel Guide Five Star Award for SE Spa, and TripAdvisor's Top Hotels in the World, among others. Offering unparalleled All-Inclusive experiences, properties include Grand Velas Los Cabos, with dramatic ocean views and unique spaces infusing every area of the resort; Grand Velas Riviera Nayarit, which enjoys a long stretch of pristine beach and a dramatic backdrop of the Sierra Madre mountains; and Grand Velas Riviera Maya, offering a sophisticated resort experience in the Caribbean with jungle and beach settings. In Puerto Vallarta, Velas Vallarta is a family-friendly resort located on Banderas Bay, and Casa Velas is a boutique adults-only hotel located on the Marina Vallarta Golf Course. Casa Velas' guests have beach access at Táu Beach Club, a casual, relaxed atmosphere overlooking the ocean, with a jacuzzi, pool, delectable cuisine, and an expansive event space. Mar del Cabo, a boutique hotel on Mexico's Baja Peninsula, is the only European Plan property. Opened January 2024, Grand Velas Boutique Los Cabos is a new 79-suite hotel and concept in the Luxury All-Inclusive plan. Velas Resorts was built by Eduardo Vela Ruiz, Founding President of Velas Resorts. Juan Vela Ruiz is the Chief Executive Officer of the company. Explore tips, recipes, lifestyle and travel trends, and the latest news about Velas Resorts on the digital mag: www.velasmagazine.com.