Between October 7th and 9th, beneath the vibrant lights of Las Vegas, the global MICE sector gathered at IMEX 2025, reaffirming its status as the industry's premier forum.
IMEX 2025
The undeniable impact and resilience
To gauge the true relevance of the discussions held at IMEX, it's essential to recall the economic power of this segment worldwide. While 2019 data from the Events Industry Council and Oxford Economics revealed that the global business events industry generated a massive $2.8 trillion in total business sales and sustained 27.5 million jobs, recent information confirms the sector's resilience:
- 2024 recovery: Reports from the Global Events Barometer for 2024 confirmed that both Request for Proposal (RFP) activity and hotel group room nights neared—and in some cases surpassed —2019 pre-pandemic levels, signaling the sector's continued stability.
- Optimism and growth: More than 74% of industry professionals feel optimistic about the state of meetings and conventions in 2025. Corporate meeting expenditure is also widely expected to increase.
Beyond the investment
Velas Resorts stand Melissa Arreola and Cynthia Kunz with visitors
The influence of the MICE segment extends far beyond capital investment. Global studies, such as the IMEX Impact 2.0 report, highlight that strategic meetings play a fundamental role in knowledge transfer, innovation, and employee engagement. These are the "catalytic effects" generated at major gatherings like IMEX.
Our participation in this edition means we are at the forefront of these catalytic effects, where opinion leaders and high-level executives from around the world gather to forge the alliances that will drive business forward.
Velas Resorts' leadership and presence at IMEX 2025
Our presence at IMEX 2025 was strategically focused on connecting with planners seeking the highest level of service, luxury, and holistic experiences. Our team of Sales Directors was available to host premier meetings, ensuring that every conversation centered on how our resorts can be the perfect setting to deliver these high-impact gatherings.
We extend our sincere thanks to every planner and executive who visited us. Your time and perspective are a testament to the value you place on excellence and strong partnerships. Watch more highlighted moments here.
Chris Herzberg Mauricio Patino Aldair Hernández
The Velas Resorts team is ready to build upon the alliances established and transform your next meeting into a truly transformative experience.